Who is Abigail? I am |
Hi! My name is Abigail Crock, and I’m a multi-disciplined designer based in Columbus, Ohio. My background stretches from architecture to material design to marketing materials and has impacted who I am as a designer. I enjoy the challenge of simplifying complex information with visual solutions. I consider myself a creative and analytical person capable of designing a fantastic logo and analyzing usage data in excel. I flourish in situations where I can become an expert in the subject matter, allowing myself to create more strategic solutions to my client’s problems.
Graphic Designer
Optimistic Cleveland Sports Fan
Architecture Nerd
Details Aficionado
Numbers Nut
Taco
unifying the customer sales experience
Estimates Per Day
Increase from May 2007 - April 2008
In the ideal world of customer experience, a customer in California could get the same sales experience in your store as a customer in New York City or in West Virginia. But there’s always some managers who find something else that works better for their store, deviating from the ideal process. Sprint sales reps used handwritten quotes and field generated calculators to provide estimates to customers. The Customer Experience team wanted to unify the customer’s sales experience across the nearly 4,000 Sprint stores by giving the field a digital estimating tool.
We developed the Plan Calculator, housed on Sprint’s web-based retail tool, Share & Compare. It enables reps to provide consistent, detailed, and accurate estimates on a desktop or tablet for shoulder-to-shoulder customer interactions. Customers could get both a PDF and an emailed version of their estimate. Plus, reps (and their managers) could follow up after the initial conversation by accessing their archived quotes.
attracting new customers with a big promotion
In an industry where you are always competing for new customers, the holiday season can be crucial for your business. When you are in 4th place, you need to do something big to get new consumers’ attention.
Two weeks before Black Friday, Sprint’s CEO, Marcelo Claure, wanted a new traffic-driving promotion for the 2015 holiday season. They decided to launch a new 50% off competitors plan promotion and needed collateral to communicate the latest rate card to customers.
We created rate cards that mimic the competitors’ versions and had the rate cards in the stores to launch the promotion two weeks later. Our work on this project was very well received among all Sprint executives and opened several doors for us as an agency.
manufacturing your vision
In America, the interiors of airplanes are rather dull, unimpressionable spaces. Once you leave America, aircraft interiors start becoming spaces you remember. Bold colors, exciting patterns, and dynamic textures transform a mode of transportation into a design experience. China Airlines, one of the two major Chinese airlines, was working with a designer on their new Business Class design and was using Schneller as their laminate supplier.
The China Airlines designer wanted to use an architectural paneling in the design for the aircraft interior. The problem was that the manufacture copyrighted the wood grain design. We created our version of this wood grain in our laminate product and matched it to their preferred color tone.
This woodgrain was heavily used in the new China Airlines’ Business Class cabins and even in their marketing. They used the wood grain in the bar area, the seats, the tray tables, and the bulkheads.
i’ve worked with over 14 clients
