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logos  to  launch  your  business

T&J No limit fitness  |  Logo  |  winter 2015

T&J No Limit Fitness is a fitness facility in Powell, Ohio, started by Jerry Moore and Theo Sakellaris. They offer various group fitness classes, personal training, boot camps, and nutrition classes.

Team members
  • Member Involved: Abigail Crock (Graphic Designer)
  • My Role: This was a freelance project that I worked on in my free time
Project Narrative

When starting a small business, especially in a crowded field like fitness, your logo needs to stand out. It can’t be generic; it needs to reflect you and your vision for your business. Jerry and Theo have been operating their boot camps unofficially at their boxing gym but were finally opening their gym and needed a logo. They reached out to hire me to create their new logo. For this logo, I focused on finding the right font combination. Something bold, felt strong, and fit the personalities of my two clients. Color-wise they liked the idea of sticking with the primary colors of yellow and red, and I mixed black and grey into it. I played around with gym themed dingbats to add some visual elements, focusing on boxing and a guy posing. The final logo was well received by the clients and their members.

They wanted to explore “T&J No Limit Fitness” and “No Limit Fitness” as the gym name, so I created two concepts. I was focusing on the all-black logo before exploring color options.

The chosen logo featured a bold “T&J” with a posing guy resting on the J. No Limit Fitness was stacked next to it with a strong line dividing the two. Color-wise the logo is a mix of gray and black with yellow accents for the guy and the line.

Initial Logo Concepts and Color Palette

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